Our Team


Salli Bruell

As founder and CEO of B. Business Solutions, Salli Bruell leads our team of customer experience research professionals in providing nationwide expertise for mystery shopping and related services.

Salli possesses over 20 years of experience in customer service, quality, training, consulting, and consumer research. Her background has led to a strong understanding of the importance of customer service in today’s economy and why it is so important to stay on top of your game. Salli has in-depth knowledge related to customer experience management in numerous industries.

Favorite BBS charities are Penn State ‘Thon for Children with Cancer and World Wildlife Fund.

Learn more about Salli Bruell by visiting her profile on LinkedIn.


BBS has a dedicated team of project leaders who thrive on the idea that a well thought out and customized mystery shop program will make a difference and add to your revenue. We come from all different college backgrounds and are located in several US and Canadian cities to serve you, our customers. Our project leaders are detail-oriented; they are unrelenting when it comes to assuring that your mystery shop program is accurate, consistent and seamless.


“I worked with B. Business Solutions and Salli‚Äôs team for over four years and on dozens of projects. The work her team supplied was credible and consistent, something particularly critical in the mystery shopping business.”